A Mercedes-Benz Top-Tier Auto Show in Taipei
Capturing the Brand Vision With an Intelligent Exhibition
“Mobility of the Future” was the theme of the Mercedes-Benz Taiwan exhibition at the 2018 Taipei Int’l Auto Show. To display the brand's vision of high-tech auto, KY-POST Design designed a futuristic 2,220-square-meter exhibition area, including nine different exhibit spaces at a scale of top-tier international auto shows, where the groundbreaking Mercedes-Benz Concept EQ and Mercedes-AMG GT Concept cars were presented to Taiwanese auto fans for the first time.
A Spectacular Multi-Sensory Experience Insider Looks at the Future of Intelligent Auto
The opening press conference show combined state-of-the-art smart technologies that utilized sound, lighting, and projections and featured robots, drones, and live music to perfectly express the company’s innovative focus. Through integrating marketing and media resources, we organized PR events, such as press conferences and celebrity appearances, as well as managed on-site operations and the VIP Lounge. We also collaborated with Business Weekly, inviting top experts and opinion leaders across different sectors to the Mercedes-Benz Future Talks to provide audience members insider looks at the development of technology trends, successfully communicating new topics and voices to promote the brand.
