VOLVO Estate Museum 2019
Volvo Cars Taiwan
The complete VOLVO station wagon series is an important spiritual symbol based on the world's automotive industry. In order to carry out in-depth publicity for the upcoming V60, especially in accordance with the specifications of the original Swedish "VOLVO Museum", several classic antique cars were shipped, and they were shipped to Taipei 101. Dance Square created the "VOLVO Estate Museum Trans-temporal Touring Car Museum", allowing visitors to review the historical moments of the VOLVO station wagon cultural heritage, and also be the first to witness the new V60 station wagon on the spot.
Limited Space X Creative Design
In order to allow many domestic fans who love VOLVO station wagons to review the classic and unique styles of the station wagon in the past 70 years; we have controlled the limited venue restrictions and entry time, and specially built two floors. The glasshouse on the second floor not only presenting the creative energy design ability but also highlights the elegant and neat texture of the brand.
Integrate Cross-domain Resources
During the one-month event operation of this case, the V60 new car launch press conference, car owner’s night, on-site event planning and operation were carried out, combined with the current popular technology interactive experience; among them, it cooperated with Lianguang Advertising, from V60 advertising Strategy, media marketing layout to the online operation of social communication, combining spatial and visual design to offline event planning, bringing a complete and in-depth marketing experience to the brand. All-in-one services create maximizing publicity value and exposure benefits.
