Official Contractor of Taiwan International Tradeshows | 台灣國際專業展指定裝潢商
Far EasTone Series Unique Stores
Far EasTone Telecommunications
Far EasTone has devoted itself to following the branding strategy of selling space differentiation, developing different service experience stores for each unique shopping area and customer group.
Sharing a long-term partnership with Far EasTone, KY-POST Design built up a series of unique stores, expressing the brand attitude "Only Far EasTone, No Distance" from every experience in the stores.
Far EasTone TheMall Boutique Store
Courteous Reception X Immersive Experience
Store positioning and target customers are the focal points in the "Boutique store" project. As the first Boutique store of Far EasTone, the whole space was international boutique style and full of an extremely refined atmosphere. The main colors in the space are red and white, which are the brand’s colors. While the mirror effect materials and bright lights brought out a neat sense of high quality, the curved ceiling lighting equipment created a flowing visiting path, strengthening the concept of each display area. The interaction between customers and the brand, people, and the space sent out the message of "customer first".
Far EasTone Syntrend New Generation Future Store
Technology Life X Embracing the Future
Walking into the New Generation Future Store, the whole space is neatly presented in bright white as the main color and decorated with bright red, which both are corporate identity colors. Radiation ceiling design expanded from the top of the central display counter, becoming the center point. In addition, an open visiting route along with counters with indirect light design showed the perfect technology life combined with services and experiences. The design allowed the visitors to start a future experience journey once walking into the store, telling the expected new generation attitude from the brand.
Far EasToneTaipei Xiningnan Store
Trendy Design X Leading Style
Far EasToneTaipei Xiningnan Store focused on trending business opportunities in the Ximending Taipei shopping area, in which the target customers were the younger generation. Different from the traditional image of Far EasTone, this time they decided to build the first Far EasTone store with Trend as the core concept in Taiwan. Space design subverted the bright atmosphere of traditional telecom stores by using the brand identity color to deep black and dark red as the base, which strengthened the young generation's spirit of pursuing fashion and showing their individuality. To Highlight the brand characteristics of Far EasTone, the design combined with the grid image drawn from the screen of the mobile phone, then create a unique experience of visiting.
