
Official Contractor of Taiwan International Tradeshows | 台灣國際專業展指定裝潢商
Official Contractor of Taiwan International Tradeshows | 台灣國際專業展指定裝潢商
Acer Predator
ACER is committed to promoting sustainable development and conveying the concept of environmentally friendly design at exhibitions. The company was awarded the Silver Award in "Sustainable Design Award" by Computex 2024 Organizer.
With the theme "AI Connectivity, Co-creating the Future," the design was centered on the 3R principles (Reduce, Reuse, Recycle) to demonstrate the brand's commitment to achieving carbon neutrality. By using approximately 80% sustainable or recyclable materials, ACER has taken a significant step towards the goal of a zero-waste exhibition. The extensive use of LED screens and LED lighting systems on site saved about 55% to 60% of electricity consumption. Additionally, e-paper was used instead of traditional printed materials, reducing the use of disposable prints. The booth structure utilized aluminum alloy steel frames and reused display cabinets from the previous year, which were recycled again after the exhibition. The materials used for on-site displays were made from recyclable materials with high tensile strength, which could be repurposed into small items after the event, promoting the circular economy.
The main screen showcased five major world attractions (Tianliao Moon World in Taiwan, Grand Canyon National Park in the United States, Skógafoss Waterfall in Iceland, Victoria Falls in Zambia, and the Moiry Glacier in Switzerland). AI-generated visuals and sound effects provided a unique, non-repetitive multimedia experience throughout the exhibition.
The 2023 design also utilized a large amount of reusable materials to create a stylish and eco-friendly aesthetic. By layering different materials, the design integrated urban and smart technology imagery with greenery. For eco-friendly materials, preserved moss was used to create a unique ACER logo displayed in various corners of the exhibition. Hanging decorations were made from recycled fishing nets, and plants were cultivated and grown after the event. The overall reuse rate of the construction materials was as high as 86%, embodying the concept of the circular economy. According to the Industrial Technology Research Institute, the design resulted in a 54% reduction in carbon emissions compared to traditional wooden designs, jointly conveying the ESG concept with customers.