- About Hakuhodo Inc. -
Founded in 1895, Hakuhodo Inc. is an integrated advertising and communication company headquartered in Japan. As the core advertising company of Hakuhodo DY Group, Hakuhodo Inc. was ranked the world's fourth-largest advertising company in Ad Age's 2019 Agency Report.
The Hakuhodo Group has offices in 20 countries and regions and has more than 10,000 experts based in Japan and abroad. Hakuhodo Inc. is currently optimizing its structure in emerging countries, especially in Asia, and is preparing to further expand its business in the region.
"Sei-katsu-sha Insight" is the foundation of the company's conception, planning, and brand building. It serves as a reminder that consumers are not just shoppers who perform an economic function, but real, breathing humans, each with their own unique lifestyles. The term was introduced by Hakuhodo Inc. in the 1980s to emphasize their comprehensive research on consumers’ lives.
Hakuhodo Inc. is known for its extraordinary creativity. It has won the Cannes Lions Grand Prix twice and is the only advertising company in Asia to be awarded the Special Lion Award commemorating Cannes Lions’ 50th Anniversary in 2003.
For more information, please visit: www.hakuhodo.cn