"Soul, electrified. Electrics Shenchi" was the main theme of the show in the exhibition area. Not only the fully presenting the new generation of the whole car lineup, but also the Porsche Taycan was debuted at the same time, officially opening a new chapter in the future of Porsche pure electric.
With the Majestic Continuity of Lighting
Expand Porsche's Extremely Fast "Pure Electric Field"
In terms of space design, a large number of LED screens were used throughout the main structure, and the car platforms of key models were visually extended and connected to the top and left and right sides of the booth to show the brand's speed and streamline. At the same time, an interactive area was set up in the exhibition area to allow the public to participate in the unique Taycan track experience. An all-glass VIP Lounge space was created on the second floor to provide the most honorable catering services and rest space so that the entire exhibition area was full of technology, Imagery, and an exclusive atmosphere with the spirit of Porsche sports cars.
Dynamic and Unrestrained X Top Honor
Create a Character Show That Combines Rigidity and Softness
Through the most perfect marketing integration capabilities, in addition to planning the press conference process, the media opening press conference was connected to the LED screens of the exhibition area to create a powerful sense of dynamics. Meanwhile, the exhibition area activity experience, on-site manpower arrangement, and VIP were also implemented. Lounge VIP reception and cross-industry cooperation, with the most professional service and quality, have brought the highlights and value to the brand!