Porsche NOW New Concept Store
The world's first brand-new concept store built with Porsche NOW concepts and elements. The first stop started at SHIN KONG MITSUKOSHI in Taipei Xinyi Place A9, and then entered Taoyuan Shin Kong Cinemas, Tainan T.S. Dream Mall and Tainan XIMEN Big Park compound to break through the automobile brand. The traditional form of the distribution base, and the concept store were built in a boutique shopping center, and a sample house of high-end residential construction, which perfectly interpreted the charm of the Porsche brand.
In terms of overall space design and planning, we followed the original specifications of the Porsche NOW concept and Porsche’s emphasis on "Control as you wish and feel the moment", in which to create the most complete space design in the open field to show the aesthetics of sports car life and to contrast with the German minimalist style and taste; Meanwhile, we also planned an exclusive VIP Lounge to provide VIPs with the most honorable and exclusive, elegant and secret aesthetic appreciation space.