Facing the global automotive industry in response to the development trend of new energy, meanwhile actively promoting the transformation of traditional fuel vehicles, the first electric vehicle is launched in Taiwan 2021-The All-New KONA Electric. The product launch press conference was held at Hyundai Motor Plaza, the first overseas brand concept hall of Hyundai Motor in Asia. It continued the brand tone of KONA Electric from the reception area, the situation area, the exhibition area to the brand image area, more than that, the core concept of sustainable energy is implemented into the simple design of the on-site exhibition area, even from guest reception, catering services, epidemic prevention measures to the unveiling ceremony of the new cars and launch announcement. A series of complete operations and executions was planned for the press conference.